Hey, I’m the person behind SketchMyBiz.

I invested almost 2 decades assisting managers and executives. In which 12+ years were dedicated on building my career as a Controller and Finance Supervisor.

During that time, I saw how often even experienced professionals lost sight of the essentials—what customers need, what creates value, and how to manage operations without burnout.

Now I work with entrepreneurs, solo professionals, small business owners, and small teams to make business tools that actually support progress—starting from the messy, uncertain beginning.

Hey, I’m the person behind SketchMyBiz.

I invested almost 2 decades assisting managers and executives. In which 12+ years were dedicated on building my career as a Controller and Finance Supervisor.

During that time, I saw how often even experienced professionals lost sight of the essentials—what customers need, what creates value, and how to manage operations without burnout.

Now I work with entrepreneurs, solo professionals, small business owners, and small teams to make business tools that actually support progress—starting from the messy, uncertain beginning.

Why I Do This?

Why I Do This?

Most business advice is abstract, bloated, or built for teams with funding.

That’s not helpful when you’re just trying to make a solid decision and move forward.

I create tools that balance emotional logic, strategic thinking, and automation.
So you can stay focused on what matters: building something that works, for real people.

Most business advice is abstract, bloated, or built for teams with funding.

That’s not helpful when you’re just trying to make a solid decision and move forward.

I create tools that balance emotional logic, strategic thinking, and automation.
So you can stay focused on what matters: building something that works, for real people.

A Few Things I Believe In

A Few Things I Believe In

Simplicity always win

Pople over process

Stage-specific

Leila Santos Sousa

aka Creative Business Cartographer/Founder

aka Creative Business Cartographer/Founder